(Salt Lake City, UT--May 19, 2003)-
The Lance Armstrong Challenge, a LAF fundraiser promoted
by Myles Murphy and Team Arete, was recently a feature event at the Renaissance ClubSport Hotel
and Spa in Walnut Creek, California. This three-hour group cycling event with over 60 participants
was enlivened with an Exerscape interactive video and projection system. As several participants
later stated, "The video just lets you zone out and the time simply flies by!"
Signup Desk At LA Challenge
Myles Murphy, Team Arete, and Bruce Ewert of IXR combined a program of music and both road and mountain bike
video to take the riders through a rolling warmup, a 20 minute climb, and a speeding peleton
during each hour. The final hour was climaxed by a four-minute time trial featuring former USPS
and Lance Armstrong teammate Marty Jemison in the Sea Otter Time Trial at Laguna Seca.
Mr. Murphy, formerly in charge of group cycling for Bally's Fitness nationwide, believes that
Exerscape is "on the leading edge of
something that could really catch on!"
IXR hopes to utilize its Exerscape video, PC equipment and projection system at other promotional group
events in the future. According to Mr. Ewert, CEO of IXR and inventor of Exerscape, "Testing
we have done in group cycling classes with Bally's, Treehouse Athletics, and others has
resulted in an amazing amount of positive feedback. I've come to really believe that video
projection is the next step for group cycling classes!" IXR is currently looking for a partner
in providing such systems to fitness facilities around the world.
Riders Getting Ready By Exerscape Projection Screen
The Lights Are Out, The Ride Is On!
IXR's breakthrough video technology provides an unmatched level of realism
by seamlessly varying the video rate of high-quality MPEG2 video. As Jim
Taylor, noted author of "DVD Demystified", stated, "Exerscape is an unparalleled
advancement of stunning simplicity." Originally conceived and invented by IXR
founder Bruce Ewert, Exerscape™ enables high-quality digital video speed to
be manipulated at will. Mr. Ewert, with his Speilbergian visage and varied
sporting and technologic background, notes "this is just another step towards
where we want to take users as we continue to push the frontiers of realistic
POV capture and user-driven displays, with optional real-time Internet connectivity!"
The Blackburn Motivator Interactive Real Video Training System is the first product based
on the Exerscape™ variable rate digital video technology invented by IXR Corp.
Exerscape smoothly varies the video speed under the control of the wheel speed.
As you pedal faster, you go faster through the helmet cam video filmed on location. Self-selected
music, played from the Internet or a CD, enhances the Exerscape experience. Workout data is
saved for review. The Exerscape.com Web
database will enable users to share their workout information with coaches, rehabilitation
specialists, and others.
The Motivator is now for sale at Blackburn dealers for a suggested retail price
of $399. It requires a 400 Mhz PC with Windows 98 or newer and a DVD ROM drive. An included hardware link connects
the bicycle to
the PC, transmitting speed and (optionally) heart rate to the Exerscape video program. The included first disc
contains 18 rides in Moab, Utah, Monterey, California, and Paris-Roubaix, France, for a total of over three hours
of healthy entertainment.
To order for end use, at home or in a club, call 1-801-944-8038
or click here.
To speak with Mr. Ewert directly regarding Exerscape
and related variable rate video technologies, call 801-281-5900 or
e-mail firstname.lastname@example.org (click here).