Exerscape In LAF Group Cycling Fundraiser

IXR Provides Video And Projection System
For Lance Armstrong Foundation Fundraiser

(Salt Lake City, UT--May 19, 2003)- The Lance Armstrong Challenge, a LAF fundraiser promoted by Myles Murphy and Team Arete, was recently a feature event at the Renaissance ClubSport Hotel and Spa in Walnut Creek, California. This three-hour group cycling event with over 60 participants was enlivened with an Exerscape interactive video and projection system. As several participants later stated, "The video just lets you zone out and the time simply flies by!"

Signup Desk At LA Challenge

Myles Murphy, Team Arete, and Bruce Ewert of IXR combined a program of music and both road and mountain bike video to take the riders through a rolling warmup, a 20 minute climb, and a speeding peleton during each hour. The final hour was climaxed by a four-minute time trial featuring former USPS and Lance Armstrong teammate Marty Jemison in the Sea Otter Time Trial at Laguna Seca.

Riders Getting Ready By Exerscape Projection Screen

Mr. Murphy, formerly in charge of group cycling for Bally's Fitness nationwide, believes that Exerscape is "on the leading edge of something that could really catch on!" IXR hopes to utilize its Exerscape video, PC equipment and projection system at other promotional group events in the future. According to Mr. Ewert, CEO of IXR and inventor of Exerscape, "Testing we have done in group cycling classes with Bally's, Treehouse Athletics, and others has resulted in an amazing amount of positive feedback. I've come to really believe that video projection is the next step for group cycling classes!" IXR is currently looking for a partner in providing such systems to fitness facilities around the world.

The Lights Are Out, The Ride Is On!

IXR's breakthrough video technology provides an unmatched level of realism by seamlessly varying the video rate of high-quality MPEG2 video. As Jim Taylor, noted author of "DVD Demystified", stated, "Exerscape is an unparalleled advancement of stunning simplicity." Originally conceived and invented by IXR founder Bruce Ewert, Exerscape™ enables high-quality digital video speed to be manipulated at will. Mr. Ewert, with his Speilbergian visage and varied sporting and technologic background, notes "this is just another step towards where we want to take users as we continue to push the frontiers of realistic POV capture and user-driven displays, with optional real-time Internet connectivity!"

The Blackburn Motivator Interactive Real Video Training System is the first product based on the Exerscape™ variable rate digital video technology invented by IXR Corp. Exerscape smoothly varies the video speed under the control of the wheel speed. As you pedal faster, you go faster through the helmet cam video filmed on location. Self-selected music, played from the Internet or a CD, enhances the Exerscape experience. Workout data is saved for review. The Exerscape.com Web database will enable users to share their workout information with coaches, rehabilitation specialists, and others.

The Motivator is now for sale at Blackburn dealers for a suggested retail price of $399. It requires a 400 Mhz PC with Windows 98 or newer and a DVD ROM drive. An included hardware link connects the bicycle to the PC, transmitting speed and (optionally) heart rate to the Exerscape video program. The included first disc contains 18 rides in Moab, Utah, Monterey, California, and Paris-Roubaix, France, for a total of over three hours of healthy entertainment.

To order for end use, at home or in a club, call 1-801-944-8038 or click here. To speak with Mr. Ewert directly regarding Exerscape and related variable rate video technologies, call 801-281-5900 or e-mail bewert@exerscape.com (click here).

-end-